MELBOURNE BESPOKE FLOWERS CREATED WITH LOVE

My Story

WHERE DID IT ALL BEGIN? 

Hello and welcome to Love Alice & CO. My name is Alice and this is my story...

My childhood is filled with an abundance of fond memories of the flowers growing at our family home. We had the most beautiful window in the kitchen, which looked out on to an arch in the front garden, with miniature pink roses cascading and meandering over it. The intricate detail of each petal and the vibrant colours that Mother Nature displayed was breath taking. These details are also reflected in the spectacular floral water colour paintings that my Grandfather creates to this day.

It is drawing from the beauty that each season brings and the collision of colours that come and go in nature, that Love Alice & CO. was founded in 2014.

 

WHY FLORAL DESIGN? 

I was inspired to make the change from Primary School Teaching to floral design because an appreciation of flowers became part of my every day. I am continually creating new and exciting colour combinations and textures. My passion for Learning and Education continues to thrive in hosting an array of floral workshops.

It is a joy to work with various clients and knowing we have made such a positive impact in their lives. 

 

WHAT DOES LOVE ALICE & CO. SPECIALISE IN? 

Love Alice & CO. specialises in bespoke floral design for weddings, events and unique art installations. We cater for intimate occasions such as beautifully styled dinner parties, to large scale event styling with prop hire and floral installations.

 

WHY IS IT SO IMPORTANT TO SUPPORT THE LOCAL FLOWER FARMERS? 

I am very passionate about supporting our Victorian growers in the floristry industry as the quality is superb, the flowers are not in transit for long so our clients are able to enjoy their flowers for longer and it promotes a healthier work environment without the nasty chemicals. My preference is always to source locally grown flowers where possible, depending on the season and our clients’ preferences.

 

WHAT IS YOUR DESIGN STYLE? 

My design style is wild and rambling featuring textures which are unique and unexpected, as though freshly picked from the garden. I enjoy foraging locally, hand selecting each individual bloom to ensure the highest quality. I include elements which, are special to my clients. Examples are the flowers their grandmother wore in her hair on her wedding day, or the flowers which, symbolise the two cultures of each couple. Love Alice & CO. is all about the details and creating from the heart.

When I was researching different fonts for my logo, the font I loved the most stood out due to the beautiful ampersand. I checked the name of our logo font and it is actually titled ‘Alice.’